2008-2015: Helped build TED through seven years as Chief of Staff to the CEO.
Writing
Copywriting
Writing for a multitude of projects including attendee and speaker communications; conference marketing; a global talent search; TED Prize events; and countless other ventures.
Executive Comms
While impeccably upholding the CEO's goals, voice and British good manners, wrote as his envoy tens of thousands of emails to speakers, attendees, supporters, fans + foes, VIPs and staff.
speaker intros
Live onstage host 'speaker intros' must intrigue and establish credibility – in under 30 seconds without giving too much away.
Researched and wrote dozens of these small gems.
experience analysis
Responsible for post-conference surveys. Analyzed confidential data that impacted all organizational planning.
Research
Research into everything: strategic planning, speakers, events, crises, and for CEO's (now bestselling) book.
